Finn Straight Denim - Venice
Based in Los Angeles, ÉTICA is rooted in the ideals of fair labor, environmentally conscious manufacturing and social responsibility.
Employing advanced technologies to minimize waste, water and energy consumption, the brand is on the cutting edge of sustainability in premium denim. With industry-leading equipment, advanced wash techniques and sustainable sourcing, ÉTICA dramatically reduces water usage by 90%, energy consumption by 63% and chemical usage by 70% compared to industry standards. ÉTICA proudly exceeds fair labor standards, providing living wages, benefits and ability-inclusive opportunities to the people who make it all happen. With decades of experience, research and development, ÉTICA is changing the way denim is made.
On a mission to help local communities, ÉTICA recycles its water for local farmland, compresses used wash stones into bricks for low-income housing and partners with organizations committed to workers’ rights and environmental initiatives around the world.
Taking a directional approach to design and construction, ÉTICA offers premium fabrics, vintage-inspired washes, and refined fits, proving that fashion and sustainability are not mutually exclusive.